The beauty industry is always evolving, with new brands constantly entering the market and offering innovative products that promise to revolutionize our beauty routines. This year is no different, with several hot new beauty brands making waves in the industry. Whether you’re a skincare junkie, a makeup enthusiast, or just someone looking to switch up your beauty game, these are the brands you need to keep an eye on in 2022.
1. Fenty Beauty by Rihanna
Rihanna’s beauty brand, Fenty Beauty, took the beauty world by storm when it launched in 2017. Known for its inclusive shade range and high-quality products, Fenty Beauty has quickly become a favorite among beauty lovers worldwide. This year, the brand is set to release new products that are sure to be a hit, including a new eyeshadow palette, lip glosses, and skincare products. If you haven’t already tried Fenty Beauty, now is the perfect time to give it a shot.
2. Saie Beauty
Saie Beauty is a clean beauty brand that focuses on creating products that are good for your skin and the environment. Their products are vegan, cruelty-free, and free of harmful ingredients like parabens and sulfates. Some of their best-selling products include their mascara, lip glosses, and tinted moisturizers. If you’re looking to make the switch to cleaner beauty products, Saie Beauty is a brand you’ll want to try this year.
3. Tower 28 Beauty
Tower 28 Beauty is a clean beauty brand that specializes in products for sensitive skin. Their products are hypoallergenic, fragrance-free, and dermatologist-approved, making them perfect for those with sensitive or reactive skin. Some of their best-selling products include their lip glosses, blushes, and bronzers. Tower 28 Beauty is definitely a brand to watch this year for those looking for gentle, effective products that won’t irritate their skin.
4. Rare Beauty by Selena Gomez
Selena Gomez’s beauty brand, Rare Beauty, launched in 2020 and has quickly become a favorite among beauty lovers for its inclusive shade range and high-performance products. This year, Rare Beauty is set to release new products that are sure to be a hit, including new lipsticks, eyeliners, and skincare products. If you’re a fan of Selena Gomez and haven’t tried Rare Beauty yet, now is the perfect time to give it a shot.
5. Tower 28 Beauty
If you’re a fan of clean beauty that’s good for your skin and the environment, Tower 28 Beauty is a brand you’ll want to try this year. Their products are vegan, cruelty-free, and free of harmful ingredients like parabens and sulfates. Some of their best-selling products include their lip glosses, blushes, and bronzers. Tower 28 Beauty is definitely a brand to watch in 2022 for those looking for gentle, effective products that won’t irritate their skin.
6. Lawless Beauty
Lawless Beauty is a clean beauty brand known for its high-performance products that are free of harmful ingredients like parabens, sulfates, and phthalates. Some of their best-selling products include their liquid lipsticks, eyeshadow palettes, and foundations. Lawless Beauty is a brand you’ll want to try this year if you’re looking for clean beauty products that deliver on performance and quality.
7. Kosas
Kosas is a clean beauty brand that focuses on creating products that are good for your skin and the environment. Their products are vegan, cruelty-free, and free of harmful ingredients like parabens and sulfates. Some of their best-selling products include their lipsticks, blushes, and foundations. Kosas is definitely a brand to watch in 2022 for those looking to make the switch to cleaner beauty products.
8. Mented Cosmetics
Mented Cosmetics is a beauty brand that focuses on creating products for women of color. Their products are pigmented, long-lasting, and made specifically for women with darker skin tones. Some of their best-selling products include their lipsticks, eyeshadows, and blushes. Mented Cosmetics is a brand you’ll want to try this year if you’re looking for makeup products that are designed with women of color in mind.
In conclusion, the beauty industry is constantly evolving, with new brands entering the market and offering innovative products that promise to revolutionize our beauty routines. Whether you’re a skincare junkie, a makeup enthusiast, or just someone looking to switch up your beauty game, these new beauty brands are definitely worth trying in 2022. From clean beauty brands that focus on creating products that are good for your skin and the environment to brands that cater to women of color, there’s something for everyone in the ever-growing world of beauty. Try out these hot new brands this year and discover your new beauty favorites!
